StoreServicesSdk 

The Microsoft Engagement Framework helps you engage with your app customers with features such as A/B testing, facilitating user feedback, and more. After adding this NuGet to your project, add a reference to the Microsoft Engagement Framework extension (may require reopening project).

The Microsoft Advertising Framework for XAML provides APIs to serve banner, video interstitial and native advertisements in apps. After adding this NuGet to your project, add a reference to the Microsoft Advertising SDK for XAML extension (may require reopening project).

The Microsoft Advertising Framework for JavaScript provides APIs to serve banner, video interstitial and display interstitial advertisements in apps. After adding this NuGet to your project, add a reference to the Microsoft Advertising SDK for JavaScript extension (may require reopening project).

The Microsoft Store Services SDK includes advertising and engagement frameworks. After adding this NuGet to your project, add a reference to the extensions you want, such as "Microsoft Advertising SDK for XAML" or "Microsoft Engagement Framework" (may require reopening project).

The AdScheduler contains JavaScript which works with the MediaPlayer available in the Microsoft\TVHelpers github project (https://github.com/Microsoft/TVHelpers), allowing you to insert video ads into your video content. NOTE: The Video Ad Scheduler has a dependency on the Microsoft Store... More information